Humanizing Your Brand Data!

Data can be overwhelming.  More commonly, the power of data to inform better decisions is overlooked by business leaders in consumer-focused industries.  Obviously, the financial services and banking industries LIVE for data… and internal finance teams in consumer companies understand and thrive on data.  However, we as marketers can be overwhelmed by the volume of data and struggle to distill the ‘so what.’

Jer Thorp in his new Ted video takes data and puts into animations and other infographics that make the numbers more human and easier to understand.  Imaging taking these ideas and applying them them to brand, marketing, and customer experience KPIs.  Pretty impactful stuff.

Enjoy.

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