Peanut Butter Pretzels!

Anyone who has ever had Trader Joe’s pretzels, probably has had a whole bag of them.  They are addictive, to say the least.   However, unique products are only a part of the success equation at Trader Joe’s.

What truly makes TJ’s different – and what ensures that they are swamped with loyal fans, is their commitment to the in-store shopping experience.

Jeanne Bliss wrote a great piece on Trader Joe’s consumer-centric strategy in a piece called Trader Joe’s Customer Experience Obsession.

She proposes some good evaluative questions in the article:

Do you obsess about the moments of connection? About how you relate?
• Do you think about not just what you say, but how you say it?
• How would you rate your intent and ability to obsess about the moments of connection – the key interaction points with customers?
• Can you identify your most important customers contact moments to determine what you should “obsess” about?

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