How Seasonal is your Shopper Experience?

No doubt shopper expectations are evolving like at no other time in our history… there is an interesting piece on #huffingtonpost about this…

‘See and Hear’ Brand Engagement

This got me thinking about how retailers and consumer brands seize these trends to be more engaging and authentic in the retail environment.

Starbucks does an excellent job of seasonal, emotional, environmental resets. As we move into fall, #starbucks has switched to warm colors and relevant messaging…

How important is aligning the in-store experience with the seasons of the year? How can this drive brand affinity and connectivity?