Tag Apple Store

Slow Follower?

Have you visited the new Microsoft Stores? They are clean, well lit, minimalist, well staffed, and do many other things that Apple does…

However, the times I have been in, they have been empty. And, most importantly, there is no sense of fun and discovery in the store? What do you think? Can a follower brand knock-off the innovator? is it more than just aesthetics?