Tag consumer confusion

What is your Shopability Level?

I got emails about the last post on Neuro and their color scheme/merchandising that makes it easier for shoppers to navigate ‘which Neuro is for me?’

Another couple of recent examples of Shopability navigation in the consumer experience… one from Sports Chalet (sporting goods retailer) and another from Starbucks new #verismo system.

Both of these examples help the consumer’s purchase decision tree… from consideration to conversion.

What opportunities do you have to make assortment navigation easier for your consumers?

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