Tag Gas Station

Kid’s Consumer Experience

When you do consumer segmentation in the convenience store/gas industry, you find that most people hate buying gas and think that gas is a commodity with no real difference between brands.

The 76 brand is working to add sugar to the medicine of buying gas – making the experience a little better…

For the Road Warrior and other adult consumers, there is a simple graphic description of the technology difference. For adults, there is pump yoga! And, best of all, there is the ‘Children’s Guide to Splattered Bugs’… making mom’s job (and experience) a little better!